Urban Company Vs KENT Vs Pureit: Which RO Water Purifier For Home Is Good In 2025?

The Native M1 is Urban Company's high-end offering, focusing on comprehensive purification and a hassle-free ownership experience. It boasts an extensive 10-stage purification process that not only tackles high Total Dissolved Solids (TDS) with RO but also adds beneficial elements like Copper and Alkaline minerals. The most significant feature is the 2-Year No Service model, which promises a long filter life and zero service costs for two years, aiming to reduce the total cost of ownership significantly compared to traditional purifiers with annual maintenance contracts (AMCs). Its sleek, modern design makes it an attractive addition to any contemporary kitchen. While the extended filter life is a major draw, some users note the manual dispensing can be slightly inconvenient compared to touch-based models, and after-sales support experience, while free for the first two years, can sometimes be inconsistent. It is built for urban homes with a focus on premium features and long-term cost savings on service.

Unique Feature

• 2-Year 'No Service' Unconditional Warranty (Free Filters/Parts/Service)

Ideal For

• Large families, buyers who prioritize minimal, predictable maintenance and premium water quality with functional benefits (Copper, Alkaline).

Amazon Reviews

• Most users highly praise the water taste and the unparalleled 2-year all-inclusive warranty model. Feedback also highlights that the unit is stylish and the filters indeed last long, though a few customers reported initial installation hiccups and minor issues with the manual dispensing tap.

The Native M0 is the most budget-friendly option in the Urban Company range, designed for buyers who want the core benefits of the Native series without the copper or alkaline additions. It features an 8-stage purification process, including RO, UV, and a Mineraliser to ensure the water is safe and has a balanced taste. Like the M1, it comes with the attractive 2-Year No Service policy, making it an excellent value proposition for the first two years of ownership. The 6-litre storage tank is slightly smaller than its counterparts, making it more suitable for smaller families or couples. It’s a compelling choice for those seeking the lowest lifecycle cost and the peace of mind of a comprehensive 2-year warranty, especially when the budget is a primary concern.

Unique Feature

• 2-Year 'No Service' Unconditional Warranty, Free Pre-filter

Ideal For

• Small families, couples, budget-conscious buyers seeking superior purification and the lowest maintenance cost/headache.

Amazon Reviews

• Buyers consistently commend the water quality and the significant savings from the 2-year service plan. The inclusion of a free pre-filter is noted as a practical bonus. The main criticism revolves around the smaller storage capacity being limited for larger households, and the overall build quality is perceived as functional rather than premium.

The KENT Grand is a classic, trusted model and a mainstay in the Indian water purifier market. It features KENT's patented Mineral RO™ Technology, which uses a combination of RO, UF, and a TDS controller, along with an in-tank UV LED to keep stored water free of germs. This unique multiple purification approach is highly effective against various water sources, including borewell and tanker water with very high TDS. The brand’s claim of the "Largest Service Network" is a major differentiator, offering reliable and widely available after-sales support. While the Grand does not have the modern 'zero water wastage' feature of its premium siblings, it remains a robust, high-capacity, and reliable performer, backed by one of the industry's most extensive service reaches.

Unique Feature

• Advanced RO Tech for Sabse Shudh Paani, Largest Service Network.

Ideal For

• Families in semi-urban/rural areas, homes with highly inconsistent or high TDS/borewell water supply who need reliable service.

Amazon Reviews

• Reliability and service availability are the highest praised aspects. Users often state that the water taste is excellent and that the purifier handles high TDS water effectively. The major point of dissatisfaction is the significant amount of water wasted, which is a common trade-off for effective RO purification without recirculation technology.

The KENT Supreme Plus is the advanced, health-focused variant, upgrading the traditional KENT technology with modern enhancements. It combines RO, UV, UF, and a TDS controller, adding the goodness of Alkaline and Copper minerals for healthier water. Crucially, it features Zero Water Wastage Technology (recirculates rejected water to the overhead tank), addressing the common drawback of traditional RO systems. The addition of auto-flushing extends the life of the RO membrane. This model is aimed at health-conscious, environmentally aware buyers who require the best of KENT’s robust purification system alongside mineral benefits and water conservation.

Unique Feature

• Zero Water Wastage Technology, Alkaline + Copper benefits, Auto Flush System

Ideal For

• Health and eco-conscious buyers in high-TDS areas who want advanced features, mineral benefits, and zero water wastage.

Amazon Reviews

• Customers highly rate the Zero Water Wastage feature, often mentioning it as the main reason for purchase. The taste of the alkaline, copper-infused water is also consistently well-received. Critical feedback sometimes points to the complexity of installation when zero-wastage plumbing is involved, and the recurring cost of annual maintenance kits.

The Pureit Eco Water Saver is the brand's flagship model focused on sustainability and efficiency. It uses a 7-stage purification process, including RO, UV, and Micro-Filtration (MF), complemented by a mineral cartridge. Its standout feature is the Eco Recovery™ Technology, which achieves a water recovery rate of up to 60%, significantly higher than standard RO purifiers (typically 25-30%). This means it wastes much less water for every litre purified. The large 10-litre storage tank is ideal for large families. It's the perfect choice for consumers in water-scarce regions or those who prioritise environmental responsibility alongside effective purification.

Unique Feature

• Up to 60% Water Saving with Eco Recovery™ Technology

Ideal For

• Large families, buyers who are highly concerned about water wastage and need the largest storage capacity.

Amazon Reviews

• The immense water savings feature receives overwhelming positive feedback, with users noting a noticeable reduction in wastewater. The large tank capacity is also a frequent point of praise. The main minor complaint is that the flow rate can sometimes be perceived as slow when the tank is refilling.

The Pureit Wave Plus is a dependable mid-range offering, combining RO and UV technology in a 6-stage purification system with a mineraliser for better taste. While it’s not the top-tier 'Eco Water Saver', it still offers up to 45% water saving, which is a considerable improvement over conventional RO models. With a 7-litre capacity, it is optimally sized for an average Indian family of 3-4 members. The model is known for its reliability and the trustworthiness of the Pureit brand, making it a solid, all-around performer that balances performance, water saving, and price point.

Unique Feature

• Up to 45% Water Saving and reliable 6-stage purification.

Ideal For

• Average-sized families (3-4 members) seeking a balance of good purification, moderate water saving, and brand reliability at a competitive price.

Amazon Reviews

• Buyers appreciate the unit's compact size, ease of use, and the noticeable reduction in water wastage. It is consistently described as a "value for money" product. Some long-term users have reported that the annual maintenance cost (GKK/AMC) is a recurring expense to factor in.