Amazon Great Indian Festival Sale 2026 is LIVE now for Prime members and will begin on 8 October, that is tomorrow, for the public at large. As the festive season is officially here, you can choose to add or upgrade your basics to luxurious items featuring amazing discounts, EMI options, savings, and no-cost EMI availability on electronics, home appliances, and more, including huge price cuts on the latest fashion. To get the best benefits, choose to give your living room that cinema experience if you have been waiting for it till now. Worthy discounts are on offer with up to 65 % off on the best smart TVs from popular brands such as Samsung, Sony, TCL, and many more. Not only do Amazon Prime members enjoy special early access to amazing discounts, but also additional cash back benefits as well as extended zero-cost EMI options. Here is the list of the top 7 smart TV brands on sale to consider while making a wise choice.
Maximizing Your Savings during Great Indian Festival Sale on Amazon
- Enjoy 10% Instant Discount with SBI Debit Card and SBI Credit Card, plus Credit Card EMI options, making your festive purchases more affordable with instant savings at checkout.
- Get 5% unlimited cashback with Amazon Pay ICICI Bank Credit Card and 10% cashback on EMIs with Amazon Pay Later for extra savings on every festive order.
- Don't miss Rs 100 cashback on shopping and join Amazon Prime at just Rs 99 for three months to unlock early access, free delivery, and exclusive Prime member benefits.
Top 7 Smart TV Brands Offering Incredible Deals during Amazon Great Indian Festival Sale 2026
|
Product Name |
M.R.P. |
Price Now |
Discount % |
EMI starts at |
|
₹39,900 |
₹34,990 |
-12% |
₹1,230 |
|
|
₹48,990 |
₹36,990 |
-24% |
₹1,300 |
|
|
₹38,990 |
₹29,490 |
-24% |
₹1,037 |
|
|
₹99,900 |
₹66,990 |
-33% |
₹2,355 |
|
|
₹49,999 |
₹41,999 |
-16% |
₹1,477 |
|
|
₹98,999 |
₹65,999 |
-33% |
₹2,320 |
|
|
₹98,999 |
₹56,999 |
-42% |
₹2,004 |
1. Samsung 43" Crystal UHD 4K Smart TV
This Samsung smart TV has crystal 4K ultra high definition visuals that are delivered at a resolution of 3840 x 2160 pixels, having a refresh rate of 50 hertz and HDR10+ support, providing vibrant and crystal-clear visual clarity for all your favorite movies and shows. This LED TV allows you to enjoy immersive 30W sound featuring Object Tracking Sound Lite and Q-Symphony technology, which creates a loud audio experience. It runs on Tizen OS that offers seamless performance with a voice assistant and is compatible with AI speakers like Alexa and Google Assistant, giving access to over 150 free channels. Along with this, it has versatile connectivity options like multiple HDMI ports, Wi-Fi 5, and Bluetooth 5.3 for easy pairing with external devices.
Specifications
- Screen Size: 43 Inches
- Brand: Samsung
- Model Name: UA series
- Model Series: Crystal UHD 4K
- Model Year: 2026
- Model Number: UA43UE86AHULXL
- Display Technology: LED
- Resolution: 4K
- Refresh Rate: 50 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 30 Watts
- Number of Audio Channels: Object Tracking Sound Lite
- Operating System: Tizen
- Warranty: 1 Year
Pros
- Sharp picture clarity
- Smooth user interface
- Loud sound system
Cons
- Lagging response
What Do Amazon Users Say About This Model?
Users find this 43-inch smart TV model from Samsung to be an ideal choice for its impressive picture and sound quality, along with an easy-to-use operating system. The only drawback, which also reflects on its overall performance, is its occasional laggy response.
Why Choose This As A Sale Wishlist Product?
- The maximum retail price is listed at ₹39,900.
- The selling price on Amazon typically ranges around ₹34,990 depending on ongoing seller updates and regional availability.
- You save approximately 12% off the original list price.
- Applicable bank-specific promotions include instant discounts using eligible credit/debit cards such as Amazon Pay ICICI Bank credit cards or select partner bank EMI transactions.
Price: M.R.P - ₹39,900 | Now - ₹34,990 | Current Discount - 12% Off (as of 07 October 2026)
2. TCL 43" 4K QLED Google TV
The TCL 43-inch smart TV comes with bright visual output that contributes to upgrading your everyday viewing experience. Its 4K QLED display with HDR10+ and the AiPQ Processor picture quality gives out the clear, sharp content, no matter whether you choose a fast-paced movie, as it supports the MEMC feature. Its 178-degree viewing angle ensures smooth motion and clarity from any corner of the room with no compromise on visual quality. It works on the Google TV operating system, offering streaming on popular apps like Netflix, Prime Video, and more, with smart features like Google Assistant, instant screen mirroring, game master, and more. Additionally, its multiple eye care protects your vision during long viewing sessions, making it a perfect choice for modern home kids and senior members. Additionally, for full-on entertainment right in your living room, this model has built-in Dolby Atmos, and powerful 30W speakers provide immersive audio.
Specifications
- Screen Size: 43 Inches
- Brand: TCL
- Model Name: 43T6D
- Model Series: T6D
- Model Year: 2026
- Model Number: 43T6D
- Display Technology: QLED
- Resolution: 4K
- Refresh Rate: 60 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 30 Watts
- Number of Audio Channels: Dolby Atmos
- Operating System: Google TV
- Warranty: 2 Years
Pros
- 4K picture quality
- Vibrant color contrast
- Smooth OTT apps performance
Cons
- Average sound output
What Do Amazon Users Say About This Model?
While people report about its lagging and sudden screen blanks, users like its offered 4K visual clarity and vibrant color quality picturisation, making it a value-for-performance model.
Why Choose This As A Sale Wishlist Product?
- The Maximum Retail Price for the TCL QLED TV (43T6D) is ₹48,990.
- The current selling price on Amazon is ₹36,990.
- You get a flat 24% discount on the list price.
- Bank cashback and instant discount offers apply via selected major credit and debit cards such as HDFC and ICICI Bank cards.
Price: M.R.P - ₹48,990 | Now - ₹36,990 | Current Discount - 24% Off (as of 07 October 2026)
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3. Haier 43" 4K Smart Google TV
This Haier smart TV gives favourite shows and movies a cinematic watching vibe with its high picture quality and vibrant colours, making every viewing experience feel immersive right at home. The powerful Dolby Audio, combined with 20 watts of sound output speakers delivers clear and room filling sound that does not let you miss any scene details. Plus, what makes it a standout option from others is its versatile connectivity availability like HDMI, USB, Wi-Fi and Ethernet that allow you to effortless pairing it to gaming console, soundbar or other external devices. This LED TV runs smoothly on the Google TV version 14 operating platform that brings smart features like watchlist creation, Google Assistant operation, and supported streaming applications like Zee5, YouTube, Netflix, and others to enjoy binge-watching.
Specifications
- Screen Size: 43 Inches
- Brand: Haier
- Model Name: 43H5E
- Model Series: H5E
- Model Year: 2025
- Model Number: 43H5E
- Display Technology: LED
- Resolution: 4K
- Refresh Rate: 60 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 20 Watts
- Number of Audio Channels: Dolby Audio
- Operating System: Google TV
- Warranty: 1 Year
Pros
- Immersive picture quality
- Hassle-free connectivity options
- Value for performance model
Cons
- Low sound quality
What Do Amazon Users Say About This Model?
With no major reviews available for this particular Haier model, buyers found that it has immersive picture and sound quality with easy-to-connect options, and a slim, bezel-less look that makes it an attractive addition to your living room.
Why Choose This As A Sale Wishlist Product?
- The Maximum Retail Price (MRP) listed for the Haier TV on Amazon is ₹38,990.
- The current selling price is ₹29,490 (with variations up to ₹29,990 depending on active seller promotions).
- You save around 23% to 24% off the original MRP during Amazon's Great Indian Festival Sale.
- Applicable bank-specific instant discounts, no-cost EMI options, and partner cashback offers change dynamically according to active credit or debit card promotions on Amazon.
Price: M.R.P - ₹38,990 | Now - ₹29,490 | Current Discount - 24% Off (as of 07 October 2026)
4. Sony 55" BRAVIA 2 4K Google TV
This Sony Bravia TV has stunning 4K picture quality that gives you flexibility to enjoy your favourite movies, sports, or shows on its 55-inch smart TV screen. Its powerful 20 watts sound output lets you feel the action with Dolby Atmos, Dolby Audio, and surround sound, giving you a theatre-like audio experience at home. Not only for entertainment, but this LED TV is also compatible for use as a gaming TV, having dedicated features like Game Menu and an HDMI 2.1 connectivity port that gives a smooth and lag-free interface even during high-profile video gaming sessions. Additionally, this model runs on a Google TV operating system that lets you easily access your favorite streaming apps, watchlists, and control your TV using your voice with Google Assistant or Alexa.
Specifications
- Screen Size: 55 Inches
- Brand: Sony
- Model Name: Bravia
- Model Series: BRAVIA 2 II
- Model Year: 2025
- Model Number: K-55S25BM2
- Display Technology: LED
- Resolution: 4K
- Refresh Rate: 60 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 20 Watts
- Number of Audio Channels: Dolby Atmos, Dolby Audio
- Operating System: Google TV
- Warranty: 2 Years
Pros
- Clear 4K visuals
- Powerful audio speakers
- Natural colors contrast
Cons
- Slow and laggy TV response
What Do Amazon Users Say About This Model?
Amazon buyers find this 55-inch TV an outperforming model due to its hooking qualities such as 4K visuals and clear output sound speakers, while its display and lagging interface receive mixed reviews that affect its overall operation.
Why Choose This As A Sale Wishlist Product?
- The Maximum Retail Price for the Sony TV is listed at ₹99,900.
- The selling price available on Amazon is ₹66,990.00.
- You get a total discount of 33% off the original retail price, saving you ₹32,910.
- Various bank offers and card discounts, such as select credit cards, are available on the spot during checkout.
Price: M.R.P - ₹99,900 | Now - ₹66,990 | Current Discount - 33% Off (as of 07 October 2026)
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5. Philips 55" 8100 Series 4K QLED Google TV
This Philips smart TV has 4K ultra high definition visuals output, delivering perfect visuals using Dolby Vision technology and a combination of HDR10 and HLG. This QLED 55-inch TV has powerful sound speakers that give out immersive sound with 30 watts of output and Dolby Atmos, that simply creates high and loud sound, keeping the viewer hooked to the same and not missing any whispered voice or fast lyrical music beat. With its Google TV operating system, you can enjoy binge-watching effortlessly using the offered streaming applications such as Netflix, Prime Video, and more, with the option to run it using voice control via Google Assistant. Along with these specifications, its instant connectivity using built-in Wi-Fi makes it a smart, user-friendly entertainment hub for your living room.
Specifications
- Screen Size: 55 Inches
- Brand: PHILIPS
- Model Name: 55PQT8100/94
- Model Series: 8100
- Model Year: 2025
- Model Number: 55PQT8100/94
- Display Technology: QLED
- Resolution: 4K
- Refresh Rate: 120 Hz
- Aspect Ratio: 16:9, 4:3
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 30 Watts
- Number of Audio Channels: Dolby Atmos
- Operating System: Google TV
- Warranty: 1 Year
Pros
- Dolby enables visuals
- Impressive built-in speakers
- Lag-free user interface
Cons
- Poor user experience
What Do Amazon Users Say About This Model?
Users like its vivid 4K picture and good sound, calling it value for money. However, performance, installation, user experience, and remote responsiveness receive mixed feedback.
Why Choose This As A Sale Wishlist Product?
- The Maximum Retail Price (MRP) for the Philips TV is listed at ₹49,999.
- The current selling price of the television on Amazon is ₹41,999.
- It is available at a 16% discount, allowing buyers to save ₹8,000 off the original MRP.
- Additional savings are available via select bank credit/debit card offers, partner promotions, or Amazon Pay cashback rewards at checkout.
Price: M.R.P - ₹49,999 | Now - ₹41,999 | Current Discount - 16% Off (as of 07 October 2026)
6. Hisense 65" E7Q Pro 4K QLED Smart TV
This Hisense smart TV offers clear images, high-resolution visualizations, a refresh rate of 144 hertz, and a 240 Hz HSR due to its AI 4K upscaler and 4K Ultra HD display. It offers smart features like in-built Alexa, screen and content sharing, sleep timer setting, AMD FreeSync Premium, and more along with gaming-ready features availability such as 144Hz Game Mode PRO, Game Bar, VRR, ALLM, etc. Moreover, this is a VIDAA operating system model with smart technology built in, such as built-in VIDAA voice, Hindi language, quick, simple, safe, and local and international entertainment apps. High brightness, Dolby Vision, HDR 10+ adaptive, and other features are available. For a better viewing experience on this 65-inch TV screen, this Hisense 4K TV also features gaming, filmmaking, and other viewing modes.
Specifications
- Screen Size: 65 Inches
- Brand: Hisense
- Model Name: Q series
- Model Series: E7Q PRO Series
- Model Year: 2025
- Model Number: 65E7Q Pro
- Display Technology: QLED
- Resolution: 4K
- Refresh Rate: 144 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 24 Watts
- Number of Audio Channels: 2.0
- Operating System: Google TV
- Warranty: 1 Year
Pros
- Bright color visuals
- Soothing sound system
- Fast-response OS
Cons
- TV model reliability
What Do Amazon Users Say About This Model?
Most of the Amazon reviewers say that this TV model has high picture quality and stands for its value, but opinions are mixed. Some love it, while others report poor quality and reliability issues after a short period of use.
Why Choose This As A Sale Wishlist Product?
- The Maximum Retail Price listed on Amazon is ₹98,999.
- The current selling price for the television is ₹65,999.
- You get a 33% discount (saving ₹33,000) off the original MRP.
- Additional bank-specific instant discounts, card EMIs, and cashback offers in the Great Indian Festival Sale are available via select credit/debit cards and Amazon Pay.
Price: M.R.P - ₹98,999 | Now - ₹65,999 | Current Discount - 33% Off (as of 07 October 2026)
7. Toshiba 65" Z570RP 4K QLED TV
This Toshiba 4K TV can be your ultimate entertainment-enhancing option with a 65-inch TV screen since it offers an immersive level of visual clarity that can definitely contribute to converting your regular viewing into a cinematic one. With a resolution of 3840x2160 pixels and an output refresh rate of 144 hertz that defines its ultra-high-definition color contrast. Dolby Vision IQ with AI image optimization, AI 4K upscaling, AI Auto View PRO, and more picture modes are supported by this QLED TV screen. With Dolby Atmos channel speakers, surround sound, and REGZA Power Audio Pro speakers, it produces a powerful sound output at a maximum of 24 watts. Also, it has VIDAA OS, a user-friendly and fast-responsive interface with access to streaming applications such as Netflix, Prime Video, Zee5, and more.
Specifications
- Screen Size: 65 Inches
- Brand: TOSHIBA
- Model Name: Z Series
- Model Series: Z570RP
- Model Year: 2025
- Model Number: 65Z570RP
- Display Technology: QLED TV
- Resolution: 4K
- Refresh Rate: 144 Hz
- Aspect Ratio: 16:9
- Connectivity Technology: Ethernet, HDMI, USB, Wi-Fi
- Speaker Maximum Output Power: 24 Watts
- Number of Audio Channels: Dolby Atmos
- Operating System: VIDAA
- Warranty: 2 Years
Pros
- Sharp HDR visuals
- Engaging sound output
- Smooth & fast response time
Cons
- Sluggish display output
What Do Amazon Users Say About This Model?
Users talk about its TV’s sharp 4K picture, vibrant colors, great sound system, and quick installation. However, some report issues with its display for lagging experience and a blurring effect.
Why Choose This As A Sale Wishlist Product?
- The maximum retail price listed for the TV is ₹98,999.
- The television is currently available for purchase at ₹56,999 on Amazon.
- It is offered with an approximate 34% to 42% discount off its listed MRP.
- Applicable bank-specific cashback or instant discount offers, such as credit card or EMI promotions, can be checked directly under the payment options on the product page.
Price: M.R.P - ₹98,999 | Now - ₹56,999 | Current Discount - 42% Off (as of 07 October 2026)
Note - The prices mentioned vary as per the brands and the marketing platform, ‘Amazon’.