In the competitive 4K Smart TV market of 2025, two brands consistently challenge the major players by offering premium features at a more accessible price point: Toshiba and Hisense. Both brands have significantly evolved their technology, with Hisense often leading the charge in adopting advanced panel technologies like QLED, while Toshiba capitalizes on its legacy of reliable performance and integration with powerful smart platforms like Google TV. This comprehensive comparison delves into their core offerings, pitting eight of their latest and most popular models against each other. Our goal is to determine which brand truly delivers the best value proposition for different types of users, from the casual binge-watcher to the dedicated gamer. By examining display technology, audio features, smart TV functionality, and user feedback, we aim to provide a clear, helpful, and unbiased guide to inform your next television purchase.
Detailed Product Comparison (2025 Models)
Here we provide in-depth analysis and side-by-side comparison of the eight selected 4K Smart TV models from Toshiba and Hisense, focusing on their unique features, panel technology, and more.
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Hisense 139 cm (55 inches) E6N Series 4K Ultra HD Smart LED Google TV
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The Hisense 55E6N is a prime example of the brand's commitment to budget-friendly 4K technology, offering a robust feature set centered around the versatile Google TV platform. This 55-inch model delivers Ultra HD clarity, supporting multiple HDR formats like Dolby Vision and HDR10, which significantly enhance contrast and color depth for a captivating viewing experience. Its design is modern and virtually bezel-less, making it an attractive centerpiece for any living room. The TV features a 60Hz refresh rate and includes a dedicated Game Mode, aiming for a responsive experience for casual gaming. Sound is handled by a 24W speaker system with Dolby Atmos support, creating an immersive, multi-dimensional audio atmosphere. With a Quad-Core processor and 16GB of storage, navigation is generally smooth, offering easy access to all your favorite streaming apps and smart home controls via Google Assistant.
Suitable For:
Budget-conscious users and general multimedia consumption, especially movies and streaming.
User Reviews on Amazon
Users praise the vibrant display and the seamless integration of Google TV, though some note the black levels could be deeper.
How is it Better Than the TOSHIBA 55-inch C350NP Series?
It is better than the Toshiba 55C350NP because it offers superior audio output (24W vs. 12W/24W depending on source) and often supports a broader range of advanced HDR formats, delivering a more impactful cinematic experience for multimedia enthusiasts.
Specifications:
- Screen Size:55 Inches
- Brand:Hisense
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:8D x 123.3W x 71.6H Centimeters
Reasons to buy:
✓Supports Dolby Vision/Atmos
✓Google TV interface
✓24W Audio
Reason to avoid:
✗HDR performance is good but not exceptional
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TOSHIBA 139 cm (55 inches) C350NP Series 4K Ultra HD Smart LED Google TV
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The Toshiba 55C350NP competes directly with Hisense in the mid-range 4K segment, leveraging its proprietary Regza Engine 4K technology to deliver optimized picture quality. This 55-inch model boasts an immersive 4K Ultra HD display and is powered by Google TV, offering a familiar, personalized, and feature-rich smart platform. The TV's key selling point is its comprehensive suite of gaming features, including Variable Refresh Rate (VRR 48-60 Hz) and Auto Low Latency Mode (ALLM) on its HDMI 2.1 ports, which are crucial for responsive console gaming. The C350NP includes Dolby Vision and Dolby Atmos support, ensuring a high-quality visual and auditory experience. While the speaker output can vary (24W is common in this series), its focus is on picture refinement and low input lag, appealing to users who prioritize both cinematic viewing and fluid gaming performance in a single, reliable package.
Suitable For:
Users who want a great 4K TV that doubles as a capable entry-level gaming monitor due to ALLM and VRR support.
User Reviews on Amazon:
Reviewers frequently highlight the low input lag in Game Mode and the excellent picture clarity delivered by the Regza Engine.
How is it Better Than Hisense 55-inch E6N Series?
It is better than the Hisense 55E6N primarily for gamers, as it includes HDMI 2.1 features like ALLM and VRR (48-60Hz), which are essential for minimizing input lag and screen tearing, offering a more dedicated gaming experience.
Specifications:
- Screen Size:55 Inches
- Brand:TOSHIBA
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:8D x 123.3W x 71.6H Centimeters
Reasons to buy:
✓Includes VRR (48-60Hz) and ALLM for gaming
✓Regza Engine 4K processing
✓Sleek bezel-less design
Reason to avoid:
✗Standard LED panel (not QLED)
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Hisense 108 cm (43 inches) E6N Series 4K Ultra HD Smart LED Google TV
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The Hisense 43E6N scales the popular E6N series' features down to a versatile 43-inch form factor, making it ideal for smaller living rooms, bedrooms, or dedicated office setups. Despite its compact size, it retains the core 4K Ultra HD resolution, delivering crisp and detailed images. It is built on the Google TV operating system, ensuring a smart and personalized user experience with hands-free Google Assistant capabilities. Crucially, it maintains support for Dolby Vision and HDR10, which is a significant advantage in this size and price bracket, providing excellent high-dynamic-range content reproduction. The TV features a 60Hz panel and a standard sound output, offering solid performance for day-to-day streaming and casual viewing. The attractive price point, coupled with premium smart features, makes the 43E6N a strong contender for the best value 43-inch 4K TV.
Suitable For:
Secondary TV use, budget-conscious buyers, or those needing a 4K display for a small-to-medium-sized room.
User Reviews on Amazon
Customers appreciate the sharp 4K picture and the functionality of the Google TV platform for its compact size and price.
How is it Better Than TOSHIBA 43-inch C350NP Series?
It is better than the Toshiba 43C350NP due to its likely inclusion of Dolby Vision support at a potentially lower price point, providing a superior HDR viewing experience for cinematic content compared to basic HDR10-only models.
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Specifications:
- Screen Size:43 Inches
- Brand:Hisense
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Bluetooth, Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:7.4D x 96.3W x 56H Centimeters
Reasons to buy:
✓Excellent value for a 43-inch 4K TV
✓Dolby Vision support
✓Google TV with built-in Assistant
Reason to avoid:
✗Standard LED backlight performance
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TOSHIBA 108 cm (43 inches) C350NP Series 4K Ultra HD Smart LED Google TV
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The Toshiba 43C350NP brings the brand's quality focus to the 43-inch market, utilizing the Regza Engine 4K for meticulous picture processing. This TV delivers vivid 4K resolution and operates on the Google TV platform, offering a smooth and intuitive smart experience. A major draw for the C350NP series, even in this smaller size, is the inclusion of ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate 48-60Hz), making it a competitive choice for console gamers who need low input lag. The audio is powered by built-in speakers, and while sound output is standard, the clarity and sound modes are well-optimized. The 43C350NP is a reliable, feature-packed television that bridges the gap between everyday streaming and entry-level gaming, providing a versatile 4K smart TV experience.
Suitable For:
Gamers or power users who need high-end gaming features in a compact, secondary TV size.
User Reviews on Amazon:
Users highly rate its consistent performance and value the low input lag when connected to modern gaming consoles.
How is it Better Than the Hisense 43-inch E6N Series?
It is better than the Hisense 43E6N by offering crucial ALLM and VRR features through its HDMI 2.1 ports, making it the superior choice for console gamers seeking a responsive, tear-free, and low-latency gaming display.
Specifications:
- Screen Size:43 Inches
- Brand:TOSHIBA
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:7.4D x 96.3W x 56H Centimeters
Reasons to buy:
✓ALLM/VRR support for gaming
✓Regza Engine 4K for picture optimization
✓Reliable brand build quality
Reason to avoid:
✗Picture quality can lack the peak brightness of QLED alternative
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Hisense 126 cm (50 inches) E7Q Series 4K Ultra HD Smart QLED TV
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The Hisense 50E7Q marks a significant upgrade in display technology, transitioning from the standard LED of the E6N series to Quantum Dot (QLED) color. This 50-inch 4K UHD model utilizes this advanced panel technology to produce a vastly wider color gamut and higher peak brightness, resulting in more vibrant and lifelike images compared to basic LEDs. Powered by Google TV, the 50E7Q offers a seamless and intelligent user interface with access to thousands of apps and hands-free voice control. It supports a comprehensive range of HDR formats, including Dolby Vision and HDR10+, capitalizing on its QLED panel. The sound system is enhanced to match the improved visuals, delivering clearer and more impactful audio. The 50E7Q targets the user seeking a noticeable boost in picture quality and color performance without the cost commitment of flagship models, representing excellent mid-range value.
Suitable For:
Movie lovers and streaming enthusiasts who prioritize rich, accurate color volume and superior HDR performance in a mid-sized TV.
User Reviews on Amazon:
Reviewers consistently praise the vivid colors and overall picture quality, noting the significant step up from a standard LED TV.
How is it Better Than the TOSHIBA 50-inch C350NP Series?
It is better than the Toshiba 50C350NP because of its QLED panel technology, which delivers significantly brighter images and a wider, more vibrant color spectrum (Color Volume), resulting in a visually superior and more impactful display.
Specifications:
- Screen Size:50 Inches
- Brand:Hisense
- Display Technology:QLED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:8D x 111.9W x 64.9H Centimeters
Reasons to buy:
✓Quantum Dot (QLED) panel for superior color and brightness
✓Comprehensive HDR format support (Dolby Vision/HDR10+)
✓Excellent mid-range picture quality.
Reason to avoid:
✗Still a 60Hz panel
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TOSHIBA 126 cm (50 inches) C350NP Series 4K Ultra HD Smart LED Google TV
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The Toshiba 50C350NP maintains the C350NP series' focus on balanced performance, reliability, and gaming utility in a 50-inch format. It features a crisp 4K Ultra HD resolution enhanced by the powerful Regza Engine 4K, optimizing image quality, contrast, and upscaling. Like its smaller counterparts, this model runs on the Google TV platform, providing an organized and highly customizable smart experience. Crucially, it continues to offer ALLM and VRR (48-60Hz) support on its HDMI 2.1 ports, making it a highly attractive option for console gamers who want a TV optimized for low-latency play. While it uses a standard LED panel, its support for Dolby Vision and Dolby Atmos ensures a solid, cinematic viewing and listening experience. The 50C350NP is the go-to choice for users prioritizing a blend of gaming performance and a high-quality, reliable smart TV from a legacy brand.
Suitable For:
General entertainment and mainstream gamers who need specific, console-friendly features in a mid-size television.
User Reviews on Amazon
Positive feedback centers on the fluid, quick operation of Google TV and the noticeable advantage in gaming due to low input lag.
How is it Better Than the Hisense 50-inch E7Q Series?
It is better than the Hisense 50E7Q for gamers because it provides essential ALLM and VRR features on its HDMI 2.1 ports, which are not present on the E7Q, offering a significantly smoother and more responsive competitive gaming experience.
Specifications:
- Screen Size:50 Inches
- Brand:TOSHIBA
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:8D x 111.9W x 64.9H Centimeters
Reasons to buy:
✓ALLM/VRR support for console gaming
✓Regza Engine 4K for processing
✓Dolby Vision support
Reason to avoid:
✗Standard LED panel falls short of QLED (Product 5) in color volume and brightness,
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Hisense 164 cm (65 inches) E7Q PRO Series 4K Ultra HD Smart QLED TV
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The Hisense 65E7Q PRO is a flagship model that showcases Hisense's aggressive pursuit of premium performance at a competitive price. This 65-inch 4K QLED TV is tailored for demanding users, particularly gamers, with a native 120Hz panel and support for 4K@144Hz refresh rate, offering exceptional motion clarity. The QLED panel delivers a vast color spectrum, which is further enhanced by support for a full suite of HDR formats, including Dolby Vision IQ and HDR10+. It runs on a high-performance smart platform (likely VIDAA U or an enhanced Google TV variant) and features an advanced audio system with impactful sound output. The 'PRO' designation signifies superior brightness, advanced local dimming, and premium build quality, positioning it as a direct challenge to higher-priced competitor flagships for both cinematic viewing and high-refresh-rate gaming.
Suitable For:
Avid gamers, sports fans, and home theater enthusiasts who demand the smoothest motion and best overall picture quality.
User Reviews on Amazon
Users rave about the incredible smoothness during fast action and gaming, calling it a top-notch TV for the price for high-refresh-rate content.
How is it Better Than the TOSHIBA 65-inch C380RP Series?
It is better than the Toshiba 65C380RP because it features a native 120Hz/144Hz QLED panel, compared to the Toshiba's 60Hz LED panel, providing significantly smoother motion, superior color vibrancy, and dedicated high-refresh-rate gaming support.
Specifications:
- Screen Size:65 Inches
- Brand:Hisense
- Display Technology:QLED
- Resolution:4K
- Refresh Rate:144 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:7.6D x 145.3W x 84H Centimeters
Reasons to buy:
✓120Hz/144Hz Panel for ultimate motion clarity
✓QLED technology with excellent brightness and color volume
✓Top-tier gaming features (VRR, ALLM)
Reason to avoid:
✗Requires high-end source content to fully utilize the 144Hz capability
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TOSHIBA 164 cm (65 inches) C380RP Series 4K Ultra HD Smart LED TV
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The Toshiba 65C380RP is an excellent option for users seeking a large-screen, reliable 4K experience without the premium cost of 120Hz panels. This 65-inch model offers crystal-clear 4K Ultra HD resolution, driven by an enhanced Regza Engine 4K processor for refined picture quality across all content. While it features a standard 60Hz refresh rate, it includes necessary gaming optimizations like ALLM and low input lag, maintaining its commitment to providing a solid, all-around experience. It supports a full suite of HDR formats, including Dolby Vision, and delivers immersive audio via its onboard speaker system. The C380RP focuses on delivering a large, dependable viewing experience with great smart TV functionality and balanced picture performance, making it an ideal choice for large-room family entertainment and everyday streaming.
Suitable For:
Large living rooms, family movie nights, and users prioritising screen size and smart features over high-end refresh rates.
User Reviews on Amazon:
Common feedback mentions the impressive size for the price and the dependable, consistent picture quality for general viewing.
How is it Better Than Hisense 65-inch E7Q PRO?
It is better than the Hisense 65E7Q PRO for the budget-conscious large-screen buyer, offering a dependable 65-inch 4K panel with ALLM at a significantly lower and more accessible price point, making it the better value for non-competitive gamers and general family viewing.
Specifications:
- Screen Size:65 Inches
- Brand:TOSHIBA
- Display Technology:LED
- Resolution:4K
- Refresh Rate:60 Hz
- Connectivity Technology:Ethernet, HDMI, USB, Wi-Fi
- Aspect Ratio:16:9
- Product Dimensions:7.6D x 145.3W x 83.8H Centimeters
Reasons to buy:
✓Large 65-inch screen at a competitive price
✓Regza Engine 4K picture refinement
✓Solid gaming features (ALLM, Low Latency)
Reason to avoid:
✗LED panel means lower peak brightness than QLED
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Feature Comparison Table
Warranty & After-Sales Service Comparison
Conclusion On Toshiba vs. Hisense LED TV Comparison For 2025
The "best value" between Toshiba and Hisense LED TVs in 2025 depends on the buyer's priority, as both brands are largely controlled by Hisense in key global markets.
Conclusion: Choose Hisense if you prioritize maximum technical performance and picture punch for your budget. Choose Toshiba if you prioritize a more polished user interface, refined design, and consistent daily reliability.
Read More: Are Smart 65-Inch 4K TVs Too Big for Your Living Room
Disclaimer: At HerZindagi, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. HerZindagi is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.
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