Samsung Vs LG: 5 Things to Know Before You Choose a New Smart TV

If you are planning to buy a new smart TV in 2025, two names you will definitely come across are Samsung and LG. Both are among the best TV brands in India, offering reliable service, durable build, and immersive entertainment with versatile TV options.

Best TV Brands in India: Samsung or LG?

LG and Samsung are two of the leading TV brands in India in 2025 that offer high-quality smart TVs for both small and large rooms. Their innovative display technologies, user-friendly operating systems, and immersive 4K models are popular amongst indian audiences. But which one is better for your viewing preferences? Let us find out by considering some of the important aspects of televisions that you can add to your gadget zone from both of these brands for you to make an informed decision:

Display Technology

  • LG is popular for its OLED TVs which offer high contrast along with perfect black levels and create realistic scenes. These LG OLED TVs are suited for watching movies and for dark rooms entertainment.
  • Samsung is known for its top QLED and Neo QLED or Mini-LED TVs. These are brighter and more suited for well-lit rooms and daytime viewing.

So, if you want cinematic visuals, choose an LG OLED, but if you watch a TV in a bright room, Samsung QLED is better.

Operating System:

Both of these top TV brands in India run on their in-house operating systems, with each offering user-friendly features and performance. While Samsung Tizen OS is easy to use, LG WebOS has slightly more features.

  • Samsung uses Tizen OS that is responsive and supports multiple voice assistants like Alexa and Bixby.
  • LG runs on WebOS which is user-friendly and comes with AI features and the LG ThinQ app for smart home control.

HDR Formats:

  • LG supports both Dolby Vision and HDR10 that are the most commonly used HDR formats and thus suits a wide range of streaming apps content easily.
  • Most Samsung TVs have HDR10+ format that is perfect for detailed 4K UHD content.

Gaming Features:

  • Samsung’s high end and wide screen models suited for gaming offer upto 120Hz refresh rate, HDMI 2.1 ports, Game Motion Plus. 
  • LG offers some of the best TVs for gaming that have smart AI processors with NVIDIA G-Sync, VRR, ALLM, Game Optimiser, and quick response time.

Durability and Service:

  • Samsung TVs are known for durability and long-term updates of up to 7 years of OS updates on new models. Their service quality is reliable and offer optimal support across various indian cities incluing metro and tier-2 and 3 cities also.
  • LG offers about 5 years of WebOS upgrades and reliable after-sales service in India.

Now, let us look at some of the best Samsung and LG smart TVs available in India on Amazon.

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    Samsung 138 cm (55 inches) Neo-QLED 4K Mini LED Smart TV

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    The Samsung 55-inch QLED TV offers impressive visuals and audio through 4K UHD resolution and Dolby Atmos audio performance. This Samsung 4K TV has a high-quality display that ensures crystal-clear images enhanced by Quantum HDR for high brightness and contrast levels. Its Motion Xcelerator Turbo+ provides a true 120 Hz refresh rate for lag-free gaming and sports, while the NQ4 AI Gen2 Processor can provide smooth processing of high-resolution visuals and also supports 4K upscaling for lower-resolution content. Running on the user-friendly Tizen OS, this TV offers a wide range of apps and has integrated multiple voice assistant options in the form of Bixby and Alexa. For gamers, this Samsung 55-inch smart TV offers versatile HDMI 2.1 ports, Game Motion plus, and Auto Low Latency Mode for a great experience. Sound performance is also impressive with adaptive sound technology that adjusts audio output to match the content and has Dolby Atmos enhancements through the 2.2 channel 40 watts speakers.

    Specifications:

    • Model Number:QA55QNX1DAULXL
    • Screen Size:55 Inches
    • Display Technology:QLED
    • Resolution:4K
    • Refresh Rate:100 Hz with VRR
    • Dimensions:4.6D x 122.8W x 70.6H cm
    • Weight:17.5 Kg

    Reasons to buy:

    In built woofers

    120 Hz VRR for visual smoothness

    HDR brightness optimiser

    Reason to avoid:

    No major cons

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    Samsung 108 cm (43 inches) 4K Ultra HD Smart LED TV

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    This Samsung 43-inch smart TV comes with a 4K UHD resolution for creating clear visuals on a mid-sized screen that are suited for movies, shows, news, and gaming too. Offering a 50Hz refresh rate and HDR10+ support, this LED TV provides realistic picture creation through Pur Color technology along with UHD dimming as well. For a cinematic experience, it has Filmmaker mode and also comes with 4K upscaling for enhancing lower resolution content. You also have access to a wide range of connectivity options on this Samsung 4K TV that comes with 3 HDMI ports, a USB port, Ethernet, RF In, Wi-Fi, and Bluetooth 5.2 for both wired and wireless connections. The Tizen OS offers a user-friendly platform and provides direct access to a wide range of streaming apps, games, and voice control. It also comes with 20 watts of speakers with adaptive sound technology and has object tracking sound for better immersion. 

    Specifications:

    • Model Name:‎UA43UE86AFULXL
    • Screen Size:43 Inches
    • Refresh Rate:50 Hz
    • Dimensions:6D x 96.8W x 56.1H cm
    • Weight:6.8 Kg

    Reasons to buy:

    Slim look design

    Motion Xcelerator technology

    SmartThings app for smart home devices control

    Reason to avoid:

    50 Hz refresh rate is lower than other TVs in this range

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    LG 139 cm (55 inches) 4K Ultra HD Smart OLED TV

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    The LG 55-inch 4K OLED smart TV is a perfect choice for those who want exceptional picture quality without any compromise and don’t mind the premium OLED TV price. This top-rated LG smart TV runs on the α8 AI Processor that smartly adjusts the visual performance. It also comes with Dolby Vision and HDR10 support to create bright and clear visuals with a wide color gamut for realistic scenes. Its 4K UHD resolution of 3840x2160 pixels and a native 120Hz refresh rate provide an immersive viewing experience that you can enjoy with your entire family using the 178-degree viewing angles. For a complete home theatre setup, this 55-inch smart TV offers versatile connectivity with 4 HDMI ports, 2 USB ports, Bluetooth, and Wi-Fi too. The audio experience is equally impressive with 20 watts of speaker output and AI Sound Pro technology, which creates virtual surround sound through a 9.1.2 up-mix. Intelligent features like AI brightness, AI Sound Pro, and AI picture wizard further optimize both audio and visual performance.

    Specifications:

    • Model Number:OLED55B46LA
    • Screen Size:55 inches
    • Display Technology:OLED
    • Refresh Rate:120Hz
    • Dimensions:23.5D x 122.8W x 77.2H cm
    • Weight:14.5 Kg

    Reasons to buy:

    Dolby Vision Atmos

    NVIDIA G-Sync technology and Game optimiser

    Multi-view screen support

    Reason to avoid:

    No major cons

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    LG 108 cm (43 inches) 4K Ultra HD LED TV

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    The LG 43-inch smart TV comes with a 4K UHD screen resolution and a 60Hz refresh rate to create high-quality visuals. Powered by the α7 AI Processor 4K Gen8 that offers smart processing and handles high-resolution content easily, this LG 4K TV is perfect for movies, shows, and gaming too. Its 178-degree wide viewing angle ensures an enjoyable viewing experience that you can watch from anywhere in the room. This LG 43-inch LED TV also offers a smooth performance thanks to its 60Hz refresh rate and runs on a user-friendly WebOS platform with easy navigation, smart features, and AI enhancements for content upscaling and surround sound audio with Dolby Atmos enhancements. You can even use this 4K TV for gaming as it comes with support for ALLM and VRR and ensures smooth visuals. Easily integrate a wide range of external devices and peripherals such as gaming consoles or set-top box with this TV as it comes with 3 HDMI ports, 1 USB port, RF input, built-in Wi-Fi, Bluetooth 5.0, and built-in chromecast for screen mirroring. 

    Specifications:

    • Model Number:‎43UA82006LA
    • Screen Size:43 Inches
    • Display Technology:LED
    • Resolution:4K
    • Dimensions:20D x 96.8W x 62.1H cm
    • Weight:7.4 Kg

    Reasons to buy:

    Intelligent voice recognition with LG ThinQ app

    4K super upscaling

    Clear voice Pro technology with Dolby Atmos

    Reason to avoid:

    UI speed is average

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Top-rated Smart TVs From LG and Samsung

Find the right smart TV for your viewing preferences from the best TV brands in India based on display technology, refresh rate, picture performance, sound quality, processor and operating system, and durability for long-lasting use. Let us look at the direct comparison between LG and Samsung smart TVs discussed here, so you can know how their features and performance varies against each other.

Smart TV

Processor

Display and Refresh Rate

Operating System

Audio Performance

Samsung 138 cm (55 inches) 4K AI Smart TV

NQ4 AI Gen2 Processor

QLED, 120 Hz with VRR

Tizen OS

2.2 channel 40 watts, Dolby Atmos, Adaptive Sound

Samsung 108 cm (43 inches) LED TV

Crystal Processor 4K

LED, 50 Hz

Tizen OS

20 watts, Adaptive Sound, Object Tracking Sound Lite

LG 139 cm (55 inches) OLED TV

α8 AI Processor

OLED, 120 Hz

WebOS

20 watts, AI Sound Pro with 9.1.2 up-mix, Dolby Atmos

LG 108 cm (43 inches) LED TV

α7 AI Processor 4K Gen8

LED, 60 Hz

WebOS

20 watts, AI Sound Pro, Dolby Atmos, Clear Voice Pro

Read more: Top 10 LED TV Brands In India: From Sony, Samsung, And Others

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