How does voice control work in Smart TVs with built-in Alexa or Google Assistant?

Just tell it, and your TV obeys. Smart TVs with built-in Alexa or Google Assistant have microphones to listen to your voice and obey your commands. The assistant is instructed to change the channel or launch an app, and the TV acts right away, no remote required.

Smart TVs
Smart TVs

Voice command on Smart TVs equipped with Alexa or Google Assistant has transformed the way we interact with our TVs, making it more convenient and hands-free. Rather than using a remote, you simply have to give a voice command, and your TV springs into action immediately. The internal microphones listen for your voice command, and as soon as your command is detected, the voice assistant reads the command and executes it. From changing channels and volume, app launching, to searching for your preferred shows, these intelligent features make your experience easier. Alexa and Google Assistant are central in that they enable users not only to control the TV but also to integrate it with their larger smart home environment. Alexa, which is offered on TVs such as Amazon Fire TV, Sony, and others, seamlessly integrates with Amazon's enormous lineup of smart devices. You can manage lights, thermostats, and even shop for products, all through your TV. 

Google Assistant, however, can be most often seen on Android-powered Smart TVs such as those manufactured by Samsung, LG, and Sony Bravia, and it integrates seamlessly with Google Home as well as other Google offerings. For us at gadget zone, we believe such voice assistant technologies are key to streamlining user experiences. With Google Assistant or Alexa, you can multitask, streamline smart devices, see the weather forecast, play music, or receive news about your favorite games, all while watching TV. This voice-controlled, convenient control has turned smart TVs smarter, providing an easy-to-use, streamlined system for entertainment, home automation, and beyond. Whether you own an Alexa-powered television or one with Google Assistant, the voice control function is a revelation for those who want their tech to be a seamless, hands-free experience.

From Setup to Expert: Your Ultimate Guide to Smart TV Voice Control

Smart TV voice control with Alexa or Google Assistant provides an easy and convenient method for controlling your TV without a remote. Whether you go with Alexa or Google Assistant, both make your TV experience more convenient and interactive. From installation to daily use, these voice assistants introduce more control and comfort to entertainment.

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Top Five Products

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    Haier 139 cm (55) P7GT Series 4K Ultra HD Smart LED Google TV

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    The Haier Smart TV has Google TV built in, so you can find all of your applications, shows, and movies in one place. Using the watchlist function, you can save things you want to watch later. The TV is fully compatible with Google Assistant, so you can vocalize your searching or controlling options. The Google TV also has Chromecast capability, which means if you want to cast videos, photos, or music from your phone to the TV, you can. The hands-free controls mean you do not have to even use the remote control to command the television. The operating system itself runs seamlessly with 2GB of RAM and 32GB of storage space for applications. Complete with ALLM and VRR, it will help provide better performance if you're playing video games. The TV connects using WiFi 5, and supports applications including: Prime Video, Netflix, JioCinema, Hotstar, Sony Live, Zee5, and Apple TV.

    Features 

    • Item model number: ‎55P7GT-P
    • Memory Storage Capacity: ‎32 GB
    • Ram Memory Installed Size: ‎2 GB
    • Operating System: ‎Android
    • Hardware Interface: ‎Bluetooth, USB, HDMI
    • Graphics Coprocessor: ‎G52
    • Tuner Technology: ‎DVB-S2
    • Resolution: ‎2160P
    • Special Features: Haicast, Chromecast, Sound Mirroring
    • Model: ‎55P7GT-P

    Pros:

    • Google Assistance 
    • Hands Free Voice Control
    • Dolby Vision
    • Low Blue Light

    Cons: 

    • No cons available 
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    Sony 139 cm (55 inches) BRAVIA 2 4K Ultra HD Smart LED Google TV

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    The Sony 4K Ultra HD display with a resolution of 3840 x 2160, with a refresh rate of 60Hz. It uses BRAVIA 2 LED technology for clear picture quality. It has 3 HDMI ports to connect devices like set-top boxes, Blu-ray players, or gaming consoles. It also has 2 USB ports for hard drives and other electronic devices that support USB. The total sound output is 20 watts, but it does have 2 full-range speakers and supports Dolby Audio for better sound projection. This is a smart TV that uses Google TV software, so you can access and download apps and stream your favorite content easily. The TV's features include a Watchlist to keep track of your shows, a Google Assistant that you can use your voice to control the apps, and a built-in Google Chromecast to cast anything from your phone onto the big screen. It has a Game Menu with support for ALLM to help you game smoothly, and eARC support on its HDMI 2.1 digital connector. The TV can also connect to Apple devices via Apple's AirPlay and HomeKit, and it even has Alexa support that allows you to control the TV with your voice. The display uses a 4K Processor X1, which increases the sharpness and detail of the picture. Live Color brings bright and natural colors to the display, and 4K X-Reality PRO makes images clearer. MotionFlow XR 100 reduces blurriness in fast-scene picture motion. The included HDR10 and HLG format capability improves the overall brightness and contrast of the signal.

    Features 

    • Model: ‎K-55S25B
    • Model Name: ‎TV
    • Model Year: ‎2024
    • Product Dimensions: 8.4 x 124.3 x 72.9 cm; 13.9 kg
    • Batteries: ‎2 AAA batteries required. (included)
    • Item model number: ‎K-55S25B
    • Operating System: ‎Google TV
    • Hardware Interface: ‎Bluetooth, USB, HDMI
    • Graphics Coprocessor: ‎4K Processor X1
    • Tuner Technology: ‎DVB-T

    Pros:

    • The features of the TV are perfect 
    • Service quality is perfect 
    • Easy to install 
    • Sound quality is perfect 
    • Value for money 

    Cons: 

    • No cons available
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    Samsung 138 cm (55 inches) Vision AI 4K Ultra HD Smart QLED TV

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    The Samsung 55-Inch Vision AI QLED TV features a crisp 4K Ultra HD display that leverages AI to adjust colors based on the scene to help visuals appear more realistic. It has Quantum HDR with HDR10+ that gives rich, deep blacks, bright highlights, and visible detail. It's Adaptive Sound automatically changes audio based on the style of content you're watching, plus it features 4K upscaling to enhance lower resolution video formats. It leverages Quantum Dot technology to ensure its colors are bright and rich regardless of the brightness setting. You can create a personalized screen mood by selecting keywords, and the TV will show images to exemplify these. Samsung Daily+ even includes access to SmartThings, tracking of workouts, and karaoke. You can control the TV from your phone using either the Samsung app or Quick Remote. This TV also includes 3D surround sound with virtual top channel network audio. The sound from the soundbar and TV can sync wirelessly without having to mute one or the other. This TV will even auto-detect the type of game you are playing and set the proper settings so you don't even have to set it up to start playing!

    Features 

    • Number of items: ‎1
    • Remote Control Description: ‎Hot Keys for Quick access of OTT Apps
    • Remote control technology: ‎Infrared
    • Display Technology: ‎QLED
    • Standing screen display size: ‎55 Inches
    • Display Type: ‎HDR 10 Support
    • Viewing Angle: 178 Degrees
    • Image Aspect Ratio: ‎16:09
    • Supported image types: ‎PNG, JPEG
    • Aspect Ratio: 16:9

    Pros:

    • Sound Mirroring 
    • Powerful 20 W Sound Output 
    • Adaptive Sound
    • Bluetooth Audio
    • Multi Control

    Cons: 

    • The remote control is not working properly 
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    TOSHIBA 164 cm (65 inches) M550NP Series 4K Ultra HD Smart QLED Google TV

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    The Toshiba TV has a 4K Ultra HD display with Full Array Local Dimming to allow the screen to light up in sections to create more contrast and better blacks. The screen provides bright and rich colors because it utilizes QLED technology. The screen brightness is 400 nits, which will work for any room. The TV can display 8-bit and FRC color depth, allowing the display to show almost 1 billion colors, which will help pictures look more realistic and smoother. The TV supports both Dolby Vision and HDR10+, which improves image quality with richer colors and more details in bright day scenes and night scenes. AI 4K Upscaling will improve video that is lower than 4K to a near 4K image. The AI Picture Optimizer allows the picture to adjust picture settings based on the content being portrayed. ZR Clarity allows noise reduction, allowing the image to appear sharper. AI Auto View Pro allows the TV to automatically change brightness and color by the brightness of the room and the type of content being watched.

    Features 

    • Number of items: ‎1
    • Remote Control Description: ‎One-touch access to your favourite OTT Apps
    • Remote control technology: ‎Bluetooth
    • Display Technology: ‎QLED
    • Standing screen display size: 65 Inches
    • Display Type: ‎A+
    • Viewing Angle: ‎178 Degrees
    • Image Aspect Ratio: 16:09
    • Image brightness: ‎High Brightness
    • Image contrast ratio: ‎1300:1

    Pros:

    • Filmmaker Mode
    • QLED Technology
    • 400 nits Brightness
    • 4K Upscaling
    • AI picture Optimizer

    Cons: 

    • Installation is a bit tricky 
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    TCL 189 cm (75 inches) 4K Ultra HD Smart QLED Google TV

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    TCL is a 75-inch 4K Ultra HD Smart QLED Google TV that provides a quality viewing experience. The TV is connected via WiFi 5, enabling rapid internet connectivity for streaming content. Having Google Assistant integrated, you can operate the TV through voice commands, and it also supports Alexa. You can stream from mainstream apps such as Prime Video, Netflix, Hotstar, and Zee5. With the integrated web browser, you can surf the internet on the TV directly, and screen mirroring enables you to cast content from your phone or other devices onto the screen. For gaming, the TCL 75T8C comes equipped with the game master mode and 288 Hz Game Accelerator, making it well-suited for smooth and fast games. The TV also boasts several eye care features to minimize strain during extended viewing periods. Its energy rating is 4 stars, which makes it energy-efficient, with a yearly consumption of 270 kWh.

    Features 

    • Model Name: ‎75T8C
    • Model Year: ‎2025
    • Product Dimensions: 34.3 x 166.6 x 102.8 cm; 24 kg
    • Batteries: ‎2 AAA batteries required. (included)
    • Item model number: ‎75T8C
    • Memory Storage Capacity: ‎32 GB
    • RAM Memory Installed Size: ‎3 GB
    • Operating System: ‎Google TV
    • Hardware Interface: ‎USB
    • Tuner Technology: ‎DVB-T2

    Pros:

    • 288 Hz Game Accelerator
    • Multiple Eye Care
    • Metallic Bezel-Less Design
    • 4K UHD QLED Panel 

    Cons: 

    • No cons available 
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What's the difference between Alexa and Google Assistant voice control on Smart TVs? 

Alexa is more Amazon-centric. If used on Smart TVs, it interlinks nicely with Amazon services, such as Prime Video, and integrates with Alexa-enabled devices like Echo speakers. You can use it for controlling other smart devices at home, ordering products, and even setting reminders or knowing the weather. Alexa is present on numerous brands, including Fire TV, Sony, and more.

Google Assistant, however, is more integrated with Google services and is available on Android TVs such as LG, Sony, and Vizio. It integrates perfectly with Google apps such as YouTube, Google Play Movies, and Google Photos. Google Assistant can also answer questions and provide information, such as weather reports, sports scores, or general knowledge questions. It can also interface with other Google smart devices such as Google Nest.

Briefly, although both Alexa and Google Assistant enable you to operate your TV using voice commands, Alexa is more inclined towards Amazon's services, whereas Google Assistant has a more in-depth integration with Google's apps and smart home products. Both are easy to use with your TV, but they have slightly varying features based on the brand and services you use.

Read More: What Features Make a TV Truly Smart In 2025? Top Choices To Check Out

Disclaimer: At HerZindagi, we prioritize providing the up-to-date information on the latest trending commodities and goods. This Article is written and vetted by our in-house category authors in sync with the Google guidelines on product reviews and shoppable content. HerZindagi is in an associate partnership, so we may earn a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, concerning the products. The products listed in this article are in no particular order of priority.

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Faq's

  • What are the advantages of voice control on my smart TV?
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    Voice control on your smart TV is convenient to use without constantly requiring the remote. You can easily search for programs, switch channels, turn the volume up or down, launch applications, or even turn the TV on and off by simply saying something. It saves you time and is useful if you can't locate the remote or prefer hands-free operation.
  • How do we link Alexa or Google Assistant to my smart TV?
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    To link Alexa or Google Assistant to your smart TV, start by ensuring your TV can handle voice assistants. Next, use the Alexa or Google Home app on your mobile device. Add your TV as a device in the app and proceed to connect it to your account. You might also need to activate voice control from your TV's settings.
  • What types of voice commands can we use on my smart TV?
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    You can issue voice commands such as