Is Amazon Prime Day twice a year?

The Amazon Prime Day sale event is a once a year mega event that comes in July mostly, this year the sale ends on 26th June in US, UK, and in India the sale will start from 4th July 2026. This event brings huge deals, new product launches, and more in this event.

What bank offers are available during this event in 2026?

Save additional 105 via using the SBI and Axis bank credit and debit cards during the Amazon Prime Day 2026 sale event which is starting from 4th July 2026.

Amazon Prime Day 2026: Best Sony Smart TV Deals Unveiled Ahead of the Sale

The exclusive top deals are revealed as the Amazon Prime Day 2026 is getting live from 4th July with massive deals and offers across a wide range of products and categories. Get additional 10% saving via using the SBI and Axis bank cards. Explore the best Sony smart TV deals before the sale starts below.

By : Sumit Bansal
Last Updated on Jun 28, 2026 11:17 IST
Published on Jun 28, 2026 11:17 IST

The biggest shopping festival of Amazon is coming, The Prime Day 2026 10th anniversary edition will be coming from 4th July to 6th July and the year plan of prime membership is now available at Rs 999 which was previously available at Rs 1499. This 3 day mega sale event promises exciting and never seen before deals and discounts on leading brands like Sony, Samsung, Apple, HP, Dell, and more as per different categories. This Prime day features 500+ launches of new products from Indian and international brands. As the top deals are open now, The Apple iPhone 17 price has dropped and the event brings 65% massive on smart TVs from leading brands like Sony, Samsung, and more. Save more with additional 10% via using SBI andAxis bank credit and debit cards. Lets explore the best Sony Smart TVs deals ahead of this sale for major savings along with No Cost EMI options, and more.

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What To Expect From This Prime Day 2026 On Smart TVs?

The upcoming mega sale event is heading from 4th July to 6th July 2026 that brings up to 65% Off on leading smart TV brands like Sony, Samsung, LG, TCL, and more. Let's explore what you can expect from this exclusive sale event on Amazon.

The budget friendly TVs start from Rs 13,499 from Xiaomi, Acer, VW, and more.
Choose models as per display technology like LED, QLED, and OLED with massive price drop during the sale for bigger savings.
The No Cost EMI and coupon offers are available to enhance the saving during the sale period only. The SBI and Axis bank offers 10% instant off via using their credit and debit cards.

Vetted Options

Every product we recommend is carefully selected through a thoughtful blend of primary research and in-depth analysis of trusted sources.

Google Gemini
Sony 139 cm (55 inches) BRAVIA 3II Ultra HD Smart LED Google TV K-55XR35M2
What Amazon Says About This Product?
- This 55 inch smart TV 20 watts speaker with Dolby Atmos and X-balanced speaker for top notch sound.
- The powerful processor, vivid spectrum, cinematic brilliance along with crystal precision brings the perfect visuals that are perfect for your small to medium space for perfect 4K visuals.
Why Do We Pick This Product?
The price is a bit high but the fluid experience that apps work faster, finest sound quality and a good installation on time makes the real difference. The fast motion, true color brilliance makes the gaming better with this Sony Bravia TV with 55 inch screen size.
What Users Are Saying on Amazon?
Customers on Amazon appreciate the overall performance however, the 20 watts speaker is decent and needs an external soundbar for better audio quality. The price is a bit expensive but worth the cost.
What Amazon Offers?
- Up to 37% Off before the sale time.
- No Cost EMI options are available and EMI starts at Rs 94,990.
- Multiple cashback and bank offers are available.
Specifications:
- Screen Size55 Inches
- BrandSony
- Refresh Rate120 Hz
- Aspect Ratio16:9
- Product Dimensions7D x 122.5W x 71.7H Centimeters
- Model Name55XR35M2
Reasons to buy:
✓Access to OTT.
✓Game Menu With ALLM.
Reason to avoid:
✗High Price.
01
Game menu
Sony 164 cm (65 inches) BRAVIA 3II Ultra HD Smart LED Google TV K-65XR35M2
What Amazon Says About This Product?
- The 65 inch Sony Bravia TV has 120 Hz refresh rate with built in chromecast, Game Menu with ALLM, HDMI 2.1 compatible and more.
- Ideal for large spaces the 4K display with XR processor XR clear image, HDR10, AND HLG makes it worth the price which is quite high as compared to other brands.
Why Do We Pick This Product?
When it comes to reliability and top notch 4K visuals and price range is not the concern, Sony is the ultimate leader in the world of smart TVs that cannot be ignored. The Gaming features, fast app loading, and multiple connectivity options makes us choose this one with a 65 inch screen specially.
What Users Are Saying on Amazon?
The price is a bit high as compared to other brands as customers which is a huge difference. They like the overall fast responsiveness, good visuals and decent sound but the concern is price point which is necessary to check afterall, money matters a lot.
What Amazon Offers?
- Up to 38% Off before the sale starts.
- EMI starts at Rs 4342 and No Cost EMI options are also available.
- Multiple cashback and bank offers are available.
Check out more articles at The Hz Your Picks.
Specifications:
- Screen Size65 Inches
- BrandSony
- Refresh Rate120 Hz
- Aspect Ratio16:9
- Product Dimensions7D x 144.7W x 84.1H Centimeters
Reasons to buy:
✓Google Gemini inbuilt.
✓20 watts bass reflex speakers.
Reason to avoid:
✗Not for compact spaces.
02

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4K Processor X1
Sony 126 cm (50 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-50S22M2
What Amazon Says About This Product?
- Multiple connectivity options HDMI, USB, Bluetooth, and more with Game Menu, ALLM, and access to OTT makes it worth it for small spaces with 50 inch screen size.
- The powerful processor of this smart TV with 4K X-reality, Live Color and Motionflow XR200 makes it perfect for gaming and binge watching.
Why Do We Pick This Product?
The 50 inch TVs are the perfect spot to grab between 65 and 55 inch which can be your next entertainment hub for small living space. The upscaled 4K visuals and the floating design along with integration of Dolby Atmos for perfect surround sound makes this model a top notch if budget is not the concern.
What Users Are Saying on Amazon?
Being a Sony Bravia TV, the price is high but the overall performance is brilliant and the deep sound effect makes it better. The sharper details and stunning colors makes it more special.
What Amazon Offers?
- Up to 19% Off before the sale.
- EMI Starts at 2271 and the No Cost EMI option is also available.
- Multiple cashback and bank offers are available as of now.
Specifications:
- Screen Size50 Inches
- BrandSony
- Refresh Rate60 Hz
- Product Dimensions8D x 111.1W x 65.5H Centimeters
- Model NameK-50S22M2
Reasons to buy:
✓Clear phrase with Dolby Atmos.
✓Google TV With Kids Mode.
Reason to avoid:
✗High price point.
03
Game Menu
Sony 108 cm (43 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-43S22BM2
What Amazon Says About This Product?
- This 43 inch smart TV is an ideal pick for small spaces that has 4K visuals and Google operating system with access to OTT for unlimited entertainment.
- The 4K processor with Live Color, Motionflow XR 100, including HDR10 and HLG makes the viewing experience finest as ever from Sony.
Why Do We Pick This Product?
The upgraded color combination with sharper contrast and refined picture quality with 4K visuals in the 43 inch model is rare if you are not choosing Sony. The Dolby Atmos integration with Google operating system that gives access to everything on Google.
What Users Are Saying on Amazon?
The crisp 4K clarity with top notch audio quality makes it ideal for those looking for a masterpiece at their small space if price range is not the concern.
What Amazon Offers?
- Up to 20% Off before Prime Day 2026 begins.
- EMI Starts at Rs 1687 and No Cost EMI options are available.
- Multiple bank offers and cashback deals are available.
Specifications:
- Screen Size43 Inches
- BrandSony
- Display TechnologyLED
- Aspect Ratio16:9
- Product Dimensions7.9D x 95.8W x 57H Centimeters
- Model NumberK-43S22BM2
Reasons to buy:
✓Google Assistant.
✓Open baffle speakers.
Reason to avoid:
✗Not for large spaces.
04
X-Reality PRO
Sony BRAVIA 80 cm (32 inches) HD Ready Smart LED Google TV KD-32W825 (Black)
What Amazon Says About This Product?
- This 32 inch Sony Bravia Smart TV is a perfect small screen upgrade that has OTT access, Google Assistant, Chromecast built in, Alexa and more.
- The 2K LED, Live Color, X-reality PRO and motionflow XR100 bring the finest visuals even at small screens.
Why Do We Pick This Product?
Most small televisions have limited features but being a Sony smart TV, you cannot expect the quality to go down or features to get less. The ultimate compact home entertainment system with perfect visuals and audio upgrade however, the price point is a bit high.
What Users Are Saying on Amazon?
The quick installation with excellent picture quality makes it ideal for every modern home in 2026. Customers also appreciate the smooth operation.
What Amazon Offers?
- Up to 17% Off before the sale time.
- The EMI Starts at Rs 1019 and No Cost EMI options are available.
- Multiple cashback and bank offers are available.
Specifications:
- Screen Size32 Inches
- BrandSony
- Refresh Rate60
- Aspect Ratio16:9
- Product Dimensions7.5D x 73W x 43.7H Centimeters
- Model NumberKD-32W825
Reasons to buy:
✓Chromecast build in.
✓Alexa and Google Assistant.
Reason to avoid:
✗Not for big rooms.
05

Amazon Prime Day 2026: Best Sony Smart TV Deals

This sale event on Amazon brings deals that are perfect for major savings and clubbing them with bank offers can give you more savings that can be a win-win situation for you. Lets explore the original price, recent price and offers available.

Sony Smart TVs	Original Price	Pre Deal Price	Discount Percentage
Sony (55 inches) BRAVIA LED TV K-55XR35M2	1,49,990	94,990	37% Off
Sony (65 inches) BRAVIA TV K-65XR35M2	1,99,900	1,23,490	38% Off
Sony (50 inches) BRAVIA 2M2 TV K-50S22M2	79,900	64,590	19% Off
Sony (43 inches) BRAVIA Google TV K-43S22BM2	59,900	47,990	20% Off
Sony BRAVIA (32 inches) HD TV KD-32W825 (Black)	34,900	28,900	17% Off

Read Related Articles

Disclaimer: At Her Zindagi Your Picks, we prioritize providing up-to-date information on the latest trending commodities and goods. Links in this article are affiliate links. Please note that our product recommendations are based on independent research and analysis however, Her Zindagi Your Picks shall not be held liable for any claims, damages, or disputes arising under applicable laws, including the Consumer Protection Act, 2019. Any issues regarding product quality, delivery, or warranties must be directed to the respective manufacturer or seller. Furthermore, the products featured in this article are organized for reader convenience and are listed in no particular order of priority or ranking.

Faq's

Is Amazon Prime Day twice a year?
The Amazon Prime Day sale event is a once a year mega event that comes in July mostly, this year the sale ends on 26th June in US, UK, and in India the sale will start from 4th July 2026. This event brings huge deals, new product launches, and more in this event.
Is Amazon Prime membership going up in 2026?
The Amazon Prime membership in India is now available at Rs 999 which was previously available at Rs 1499 as the Prime day sale is coming.
What bank offers are available during this event in 2026?
Save additional 105 via using the SBI and Axis bank credit and debit cards during the Amazon Prime Day 2026 sale event which is starting from 4th July 2026.

Amazon Prime Day 2026: Best Sony Smart TV Deals Unveiled Ahead of the Sale

What To Expect From This Prime Day 2026 On Smart TVs?

Sony 139 cm (55 inches) BRAVIA 3II Ultra HD Smart LED Google TV K-55XR35M2

Specifications:

Reasons to buy:

Reason to avoid:

Sony 164 cm (65 inches) BRAVIA 3II Ultra HD Smart LED Google TV K-65XR35M2

Specifications:

Reasons to buy:

Reason to avoid:

Sony 126 cm (50 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-50S22M2

Specifications:

Reasons to buy:

Reason to avoid:

Sony 108 cm (43 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-43S22BM2

Specifications:

Reasons to buy:

Reason to avoid:

Sony BRAVIA 80 cm (32 inches) HD Ready Smart LED Google TV KD-32W825 (Black)

Specifications:

Reasons to buy:

Reason to avoid:

Amazon Prime Day 2026: Best Sony Smart TV Deals

Faq's