They say it’s hard to know what’s inside a woman’s heart. Well, not anymore! As women’s day is just around the corner, Twitter commissioned independent research to uncover insights around what women in India talks about on microblogging site.
A quantitative survey was conducted on 700 women. Also, a qualitative curation and analysis of 522,992 tweets were sent out by female Twitter accounts between January 2019 and February 2021from 10 cities in India.
Revealing why Twitter conducted this research, the Managing Director at Twitter India, Manish Maheshwari said, “We commissioned this research to build our understanding about women on Twitter and were inspired by the results. These insights show us that Twitter is for every woman. Their communities and conversations highlight the uniqueness and diversity of the service.”
“Access to a free and open Internet has made it possible for everyone to express themselves freely without barriers. As a service our goal is to build on this foundation, giving people new ways to converse, form communities and control who can interact with them in a conversation,” he added.
Here Are Most Talked About Conversation Themes Among Women On Twitter In India
Passion Points & Interests
Kpop to cricket, women tweet the most about their passions. When it comes to per city analysis. Guwahati, Lucknow and Pune were found leading the pack. As per the research, one of the main reason women come to Twitter is to pursue their interests, and represent their passions.
This include those who seek content on fashion (30%), books (28%), beauty (25%), movies and TV (21%), music (18%), food (18%), technology (17%), art (17%) and sports (14%). 41% of women say they discovered a new interest on Twitter.
Women turn to Twitter to stay informed; Guwahati and Delhi lead the discourse. 20.8% of women use Twitter’s open, real-time nature to stay informed on local and international news. Tweets about #StudentExams, #COVID19 related updates and #DelhiElections2020 dominated the conversation in this category.
From professional to personal wins, women tweet to celebrate the little joys of life. Chennai, Kolkata and Madurai lead the party. Women (14.5%) on Twitter love sharing their everyday wins.
No matter how big or small, both personal and professional, they believe in celebrating success on the microblogging site. Most women share hashtags such as #WomenWhoWin, #TheMomentOfLift, #SmallWins and #EverydayJoys, they are normalising the celebration of little and big wins.
Be it #WomenInScience or #GirlGamers, women love tweeting to connect. Bengaluru, Chennai, Hyderabad ace making new connections. One of the special things about Twitter is the diversity of its communities and the ease with which people can form and participate in them.
11.7 per cent of women are using the power of virtual communities to reach out, connect and network with others. These women are coming together with hashtags such as #WomenInScience, #WomenInTech, #WomenInMarketing, and #GirlGamers.
Through these conversations, women often find camaraderie and support. While 41% of women have sought advice/tips/recommendations on the service, 37% have given advice/tips/recommendations to others and 32% have gained real-life friendship(s).
Women tweet to empower and bring about a change in society through online movements such as #SheforShe and #TimesUp. Bengaluru, Guwahati, and Delhi lead the way in shining a light on critical matters.
8.7 per cent of women on Twitter don’t hold back when it comes to supporting their community and over the years, they have harnessed the power of tweets to give rise to and participate in several social movements from #SheforShe, #TimesUp to #MeToo.
Women tweet about everyday hardships such as #Parenting and #WorkingFromHome, seeking solace in online conversations. Bengaluru, Hyderabad, and Mumbai are open about their realities and challenges.
In India, 6.9 per cent of women tweet about challenges, be it working from home with kids or being a single mom. While personal, these shared experiences are relatable, allowing them to build a shared intimacy in public.
From #Photography to #Poetry, Indian women use Twitter to exhibit their creativity to a virtual audience. Chennai, Kolkata, and Mumbai lead the show with the opportunity to display their talent to a larger audience on Twitter.
4.2 per cent of women from diverse backgrounds in India have been showcasing their creative best on the service. It’s common to see conversations about #Art, #Photography, #Dance, #CulinaryArts, among others, in one’s timeline.
Tweets on #ModernDating, mental health, and much more. Women open up on Twitter about experiences in their personal lives. Madurai and Mumbai bare it all down. 4.2 per cent of women in Indian use Twitter to express their personal inhibitions and fears.
These conversations are informal, intimate and raw, demanding people’s attention. These women find strength in being able to communicate freely, in fact, 39% of women surveyed feel that Twitter provides them with freedom of expression.
From #SareeTwitter to #LockdownRecipes (lockdown recipes you can make every day) women love to tweet and share their everyday experiences. Chennai and Mumbai lead conversations. 4 per cent of women tweet about their daily activities making the service a huge part of their life.
For instance, tweets about regular outfits and accessories like #SareeTwitter, #JhumkaTwitter, and #BindiTwitter created a shared experience and harboured a sense of community. 33% of women use Twitter while commuting, 29% use it during breakfast, 24% use it upon waking up and 22% use it just before bed.
Initiatives To Make Twitter A Safe Place For Women To Have Open Conversations
Protecting women’s voices and the voices of all those who use Twitter. This is one of the top priorities of the microblogging site. For the same, one of the services is constantly working on it.
Twitter has made progress when it comes to making it a safer place for public conversation. Over the past year, Twitter has introduced multiple features to make the experience more positive, safe and healthy.
Sender’s Profile Information
They started including the sender’s profile information in direct messages and indicated how the sender is connected to the receiver in order to help people quickly identify potentially abusive content.
Introduced New Settings
Introduced new settings to give people control over who can reply to their tweet. Since August 2020, Twitter has seen more than 15 million tweets created with conversational controls.
How To Hide Replies To Tweets
Twitter lets you choose the replies you would want people to notice to your tweets and hide the ones you don’t want to be noticed. People can see and engage with hidden replies by tapping the grey icon that will appear on the tweets.
Do let us know which of these subjects you have been discussing on Twitter by commenting on our social media handles. Stay tuned to HerZindagi for more such stories.
Picture Courtesy: Freepik