What does it take to be a woman leader? She must battle the stereotypes, she must inspire confidence, and she has to be ready to take on what was quintessentially considered a man’s world. At Her Zindagi, we celebrate the woman leader. Meet Boss Lady, Apurva Purohit. The President of the Jagran Group, one of India’s largest multi-media conglomerates, sits down for a candid chat with Megha Mamgain, the Content Head of Lifestyle and Health at Jagran New Media. She is one of the few women CEOs in the media & entertainment space and a leading voice advocating gender diversity in the Indian business landscape.

She also happens to be the author of the national bestselling book 'Lady, You’re Not A Man – The Adventures of a Woman at Work', published in 2013 by Rupa Publications. The book is perfect for every woman who wants to have a successful professional life balanced with her personal life.

Apurva Purohit holds the distinction of being a leading voice that speaks for gender diversity. India Today Group (in 2016 and 2018) and Fortune India (in 2018) have ranked her as one of the Most Powerful Women in Business. Some of her achievements which totally make her the Boss Lady include:

  • Listing the Radio City radio station in India on the stock exchange in 2017. When she was positioned as the CEO of the radio station, it was ranked in the Great Place to Work Survey among the top 20 in 2015.
  • Being a part of the successful launch of TV brands like Zoom and engineering the re-launch of Zee TV.
  • Launching Lodestar, which is one of the largest media buying agencies in India.

Over three decades of being in the industry, Apurva has cultivated a leadership style that has earned her a lot of respect from her colleagues. They love her creativity, sense of commitment, integrity and result-oriented approach. Watch the video to know their views and what she thinks about leadership, power and maintaining the perfect work-life balance.