For years and years, our society has conditioned us to go for what looks and appears to be beautiful. But remember the old English proverb that said ‘All that glitters is not gold.’ This means that probably all that we have been seeing and believing was a lie. The entire beauty industry duped us and we have been following them like fools. Fair skin is good, perfect bodies are great and dark complexioned people are ugly, fat people are not worthy of anything. All these notions resonate with a lot of people because for most years our media, influencers and celebrities have been promulgating this but not anymore.

Today’s era is for us to accept and embrace our beauty and showcase it in front of the world and spread love with body positivity, defying the double standards of beauty.  And support this cause a lot of fashion brands in India introduced their collections with plus-size models. Let’s take a look at those steps.

Masaba 

body positivity

Masaba Gupta is one of the most gorgeous people out there and her brand Masaba is a paradigm of body positivity. She recently posted a picture of a plus-sized model, Sobia on her official Instagram and took another step ahead, proposing body positivity as the new normal.

Sabyasachi Mukherjee

 

 
 
 
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Sabyasachi Mukherjee’s muse Varshita Thatavarthi aspired to be a model but she was rejected by numerous modelling agencies and production houses but Sabyasachi Mukherjee couldn’t take his eyes off her. 

“One day I was sitting in my Chennai store and saw this beautiful woman coming in to buy sarees from my store with her friends. I couldn’t take my eyes off her. I loved the way she looked and I must admit I have never done this before but I ran behind her after she left the store. She was quite taken aback when I asked if she had ever done modelling. She replied in the negative. I urged her to be part of my campaign. She couldn’t believe it, as she broke down and told me that she had been rejected by all the modelling agencies due to her weight and skin colour. So it took some convincing to make her part of the campaign and I think she had low self-confidence. I told her the two most amazing things about her were her colour and weight. This incident took place two years ago and besides being a model she is also my muse and good friend now!”, Sabyasachi told Asianage.

body positivity

 

And this was the beginning of seeing through people and spreading body positivity at an all-new level. Not only Sabyasachi but other fashion brands also endorsed body positivity.

Falguni and Shane Peacock

Falguni and Shane Peacock also showcased their wedding collection of 2017 with a group of plus-sized models and stunned the entire industry. This move of the brand was taken very positively and received a great response from the audience. In an interview with IANS the fashion designer duo said “Almost half the women in this country are size 12 or larger, and finally, the clothing industry is taking note. On runways, in stores, even in the pages of magazines, the plus-size woman is finally getting some fashion respect - not because the industry has decided it’s okay to be big, but because it can no longer afford to ignore her,”.

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Rina Dhaka

body positivity

In addition to that designer, Rina Dhaka also collaborated with plus-size models and lit the runaway up with her vibrant designs and body-positive morals.

Wendell Rodricks

body positivity

Late fashion designer Wendell Rodricks was also cheered for breaking the conventional stereotypes at his runway at the Lakme Fashion Week. He walked the ramp with plus-sized models adorned in his exquisite garments and showed the world how beautiful all women are. So, be proud of your beauty and spread body positivity.

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Stay tuned to Her Zindagi for more.